Indomie Instant Noodles has once again been ranked Nigeria’s most consumed instant noodle brand in a recent consumer survey by Nielsen Nigeria.

The survey, covering over 10,000 households across the country, revealed that 63% of Nigerians preferred Indomie for its taste, affordability, and consistent quality.

Industry analysts attribute Indomie’s continued dominance to strong distribution networks, consistent flavor offerings, and strategic marketing campaigns that appeal to younger consumers.

The brand also maintains its lead in retail penetration, available in over 90% of urban and semi-urban stores nationwide.

“Our commitment to taste, quality, and affordability keeps us connected with consumers,” said Mr. Tunde Yusuf, Marketing Director for Indomie Nigeria.

“Being ranked number one motivates us to innovate further and remain relevant in evolving consumer preferences.”